Thursday, October 29, 2009

What's Your Mission?

No matter what you sell or where you sell it, great leaders infuse their employees' work with a clear sense of purpose. They not only explain the mission of the organization in terms of serving customers, acting with integrity and being the best in the industry, but that grand overarching mission.

Surprisingly, many leaders think their job of pursuing a central goal ends once the company values are written. Even when wallet cards are printed and every conference room has a framed poster with it's values. But then leaders are surprised when people's behavior does not conform to the organization's stated values.

I have found that while goal setting may seem to be a basic management skill, it is rarely found in managers that do it effectively. Your organization's mission and goals should be recited in their sleep and in the water they drink.

Mission is where you are going and goals get you there.

No comments:

Post a Comment